Article

Pricing and Price Sensitivity: Approaches to Margin Optimisation

NEWS 02/2026

Pricing policy can serve as a key lever for margin optimisation. In addition to controlling-oriented pricing, the price sensitivity of individual customer groups with regard to the most important products should be taken into account.
Prof. Dr. Konrad WimmerProf. Dr. Konrad Wimmer
holds a doctorate in business administration and is responsible for strategic topic development at msg for banking. His focus is on sustainable finance, bank controlling, financial mathematics, business area management, value-oriented sales management, and risk management. He advises banks on these topics and is an experienced speaker and author.
28/07/26
12 views
9 minutes reading time
Pricing
Pricing and Price Sensitivity: Approaches to Margin Optimisation

Would you like to read more?

Already have an account? Then simply log in. New to Banking.Vision? Register now and enjoy free access to all content.

Are you new to Banking.Vision?

You can register here free of charge. Simply fill in the form and enjoy unlimited access to all the content on Banking.Vision.

Email
Password
Salutation
First Name
Last Name
Company
Country
<p>You hereby confirm that we may store, analyse and process your data and usage behaviour in confidence. Your data will not be passed on to third parties. <a href="https://banking.vision/en/privacy-policy/">Privacy Policy</a></p>

Related articles

Discover even more interesting articles on this topic.

Show all articles
Sustainability-adjusted pricing is becoming state of the art in mortgage lending

Article

Sustainability-adjusted pricing is becoming state of the art in mortgage lending

Pricing, Sustainable Finance

Early repayment penalty: Are liquidity costs the same as counterparty risk costs?

Article

Early repayment penalty: Are liquidity costs the same as counterparty risk costs?

Pricing

MaRisk 2026 – An outlook on the reorientation

Blogpost

MaRisk 2026 – An outlook on the reorientation

Bank Controlling, Business Models, MaRisk...

WORDPRESS_URL: https://admin.banking.vision/wp-json