Article

New pricing strategies as revenue drivers: Why banks should act now

Customer Magazin NEWS 03/2025

The pricing of banking products is a strategic process designed to increase the bank's profitability. Therefore, an intelligent pricing policy should be part of every bank's core competence. However, many institutions still lack a pricing model that maximises the margin potential of customer relationships – and at the same time is fair to customers and comprehensible to sales units.

Stefan Baumann

Prof. Dr. Konrad Wimmer

104

Pricing

18. December 2025 10 minutes reading time

Introduction
With the rise of AI (AI), pricing policy is gaining new relevance
Pricing - why so complicated?
The development of an effective pricing strategy in practice
How to overcome previous hurdles in pricing strategy
Conclusion
Sources

Introduction

An intelligent pricing policy should be part of every bank’s core competence. After all, price is the key lever for sustainably increasing revenues and margins. However, many institutions still lack a pricing model that maximises the margin potential of customer relationships – and is both fair to customers and transparent for sales units.

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Stefan Baumann

is Executive Partner in Management Consulting at msg for banking. He has more than 20 years of experience in the banking industry, both in management positions at a major international bank and in renowned management consultancies. His focus is on providing strategic support to banks in matters of business development and optimisation.