Article
New pricing strategies as revenue drivers: Why banks should act now
Customer Magazin NEWS 03/2025
The pricing of banking products is a strategic process designed to increase the bank's profitability. Therefore, an intelligent pricing policy should be part of every bank's core competence. However, many institutions still lack a pricing model that maximises the margin potential of customer relationships – and at the same time is fair to customers and comprehensible to sales units.
The pricing of banking products is a strategic process designed to increase the bank's profitability. Therefore, an intelligent pricing policy should be part of every bank's core competence. However, many institutions still lack a pricing model that maximises the margin potential of customer relationships – and at the same time is fair to customers and comprehensible to sales units.
Introduction
An intelligent pricing policy should be part of every bank’s core competence. After all, price is the key lever for sustainably increasing revenues and margins. However, many institutions still lack a pricing model that maximises the margin potential of customer relationships – and is both fair to customers and transparent for sales units.
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